NOVATE serves complex environments in sports leagues, mega-events, city infrastructure, government operations, defense, entertainment production, and critical infrastructure resilience across the United States.
NOVATE focuses on orchestrating operational intelligence ecosystems rather than providing generic consulting or isolated technology. It integrates strategy, AI-enabled coordination, and ecosystem design to align people, processes, and systems in real-time high-stakes environments.
NOVATE offers operational intelligence strategy, AI readiness and governance, crisis and event preparedness, ecosystem blueprinting and transformation, and innovation hub and accelerator design, supported by proprietary frameworks and platforms.
NOVATE is headquartered in Duluth, Georgia, and serves clients nationally across the United States in various sectors requiring operational coordination and readiness.
NOVATE was founded in 2015 by Tye Hayes, an operational intelligence strategist and ecosystem architect with extensive experience in government, defense, education, and live event operations.
NOVATE assesses AI readiness, defines governance models to ensure explainable and accountable AI use, and integrates AI as an operational capability aligned with safety and regulatory standards to improve visibility and orchestration.
This framework guides clients from discovery and problem definition (Innovation), through designing and testing solutions (Readiness), to executing and continuously optimizing operations (Resilience), ensuring measurable and sustainable outcomes.
Yes, NOVATE designs crisis-ready operating models, response playbooks, and readiness scoring through scenario planning and simulation to improve coordination and reduce chaos during high-stakes events.
Sports leagues, host cities for mega-events, public safety agencies, critical infrastructure operators, and transportation authorities benefit from NOVATE's ecosystem coordination and transformation services.
NOVATE creates orchestration layers that align people, infrastructure, platforms, and governance, transforming fragmented operations into unified, measurable operational ecosystems.
NOVATE uses proprietary tools such as the Sentrais framework and EVERGAME operational platform to provide continuous operational visibility, coordination, and AI-enabled orchestration.
Yes, NOVATE has deep experience working with government agencies, emergency management, and public-sector operations, offering strategic advisory and operational intelligence tailored to public-sector needs.
NOVATE identifies operational blind spots, governance gaps, and coordination risks, then designs integrated ecosystems that provide real-time visibility and improve decision-making under pressure.
NOVATE designs innovation hubs and accelerators connected directly to operational challenges and readiness goals, enabling testable and scalable innovations within live environments.
Clients can request strategic engagements such as operational readiness assessments, ecosystem mapping sessions, or executive coordination briefings to begin collaboration with NOVATE.
This leadership profile brings unique operational experience and diverse perspectives, strengthening client procurement narratives and fostering inclusive, high-trust partnerships in sensitive and mission-critical environments.
Yes, NOVATE supports continuous optimization through monitoring, readiness scoring, and iterative refinement, enabling clients to adapt and improve their operational ecosystems over time.
NOVATE establishes governance frameworks to ensure AI use is explainable, accountable, and aligned with safety and regulatory requirements, reducing operational and compliance risks.
NOVATE specializes in complex, high-visibility environments where multiple stakeholders must coordinate in real time, including stadiums, host cities, emergency operations centers, and critical infrastructure networks.
Yes, NOVATE creates scalable infrastructure and systems designed to strengthen resilience and support long-term operational impact for both public and private sector clients.
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